The Creative Framework We Use to Scale Meta Ads

Creative is now 70% of Meta Ads performance. Here's the framework we use across every account.

Step 1: Audience‑message‑channel mapping

Map at least 3 personas to 3 messages each. That's your test matrix.

Step 2: Concept x format multiplication

Each message gets 3 formats: static, motion, UGC. That's 27 creatives — your monthly batch.

Step 3: Test, scale, kill

Test in CBO, scale winners into a separate stable campaign, kill anything below the floor ROAS within 7 days.